It's going to be a g-r-reat year: Kellogg’s encourages conversation on mental health and celebrates Tony’s 70th with Year of the Tiger commemoration 02-Feb-2022 By Gill Hyslop The Battle Creek, Michigan-headquartered breakfast giant is taking steps to break the stigma and prioritise employees’ mental health, while its Canadian arm is marking the double celebratory year with limited edition Frosted Flakes packaging.